The NEW WAY to Buy and Sell
We're raising $264K at a $3.3M cap to launch a blockchain-powered P2P marketplace that gives power back to buyers and sellers.
Two Ways to Shop
CLASSIFIEDS
- Browse goods, services, jobs, real estate & wants
- Message directly and pay privately
- Optional payment protection when both parties agree
- Meet locally or connect across the U.S.
MARKETPLACE
- More choices with less hassle
- Escrow-secured payments for safer transactions
- Nationwide shipping with built-in protection
- Fair dispute resolution (community judges, not bots)
The Problem
Traditional marketplaces like eBay, Amazon, and Etsy charge 10–40% in combined fees while controlling seller data, limiting direct customer relationships, and offering zero ownership stake. Sellers are trapped in ecosystems that extract value without giving it back.
The global e-commerce market is $31 trillion. Peer-to-peer marketplaces represent a $16 billion addressable segment — and nobody is building for the sellers.
The Solution
SmartShell Escrow on BASE Blockchain
Every transaction is secured by a smart contract escrow system on BASE (Ethereum L2) using USDC payments. Buyers' funds are held until delivery is confirmed. No middleman. No chargebacks. No disputes that go into a black hole.
20-Tier Progressive Fee Structure
Fees range from 0.5% to 8% based on item price — dramatically lower than any traditional marketplace. Higher-value items pay lower rates. Seller subscriptions (Shorefronts) and TideTurner NFTs reduce fees even further. Best discount always wins.
Seller Ownership — Shorefronts & NFTs
Sellers own their storefronts as NFTs across 8 subscription tiers. They earn Pearl Points through activity, which unlock the ability to upgrade at a discount. TideTurner NFTs ($24–$100) provide up to 100% service fee elimination. You own your presence.
Peacemaker Dispute Resolution
Community-certified members resolve disputes — not faceless customer service reps. The Peacemaker system incentivizes fair resolution and builds trust organically within the marketplace.
Revenue Model
Year 1 Revenue Breakdown — $2.35M
| Year | Revenue | Expenses | Net Income |
|---|---|---|---|
| Year 1 | $2.35M | $2.15M | $200K |
| Year 2 | $7.40M | $4.80M | $2.60M |
| Year 3 | $17.0M | $9.50M | $7.50M |
| Year 4 | $33.9M | $16.2M | $17.7M |
| Year 5 | $60.0M | $26.0M | $34.0M |
| Year 6 | $95.0M | $40.0M | $55.0M |
| Year 7 | $135M | $56.0M | $79.0M |
Use of Funds — $264K
| Category | Amount | % | Purpose |
|---|---|---|---|
| Development & Infrastructure | $105,600 | 40% | Smart contracts, platform buildout, BASE integration |
| Marketing & Growth | $52,800 | 20% | User acquisition, community building, influencer program |
| Legal & Compliance | $39,600 | 15% | PBC formation, SEC compliance, IP protection |
| Operations | $39,600 | 15% | Infrastructure, hosting, initial team support |
| Reserve | $26,400 | 10% | Contingency and bridge to revenue |
Deal Structure
| Round | Pre-Seed |
| Raise Amount | $264,000 |
| Valuation Cap | $3,300,000 |
| Equity Offered | 8% of Prishy8 LLC |
| Raised to Date | $244,500 |
| Vehicle | Shares in Prishy8 LLC → holds 80% of Fisheez PBC |
| Crowdfunding | feezee.wefunder.com |
Prishy8 LLC — Cap Table
Current ownership structure of Prishy8 LLC, which holds 80% of Fisheez PBC (12M of 15M authorized shares).
| Name | Role / Round | Investment | Shares | Ownership |
|---|---|---|---|---|
| Scott Gerke | Founder | — | 5,623,976 | 70.09% |
| Jimi Merk | Advisor / Co-Founder | $5,000 | 960,000 | 11.96% |
| TJ Reagan | Pre-Seed Round 1 | $2,500 | 240,000 | 2.99% |
| Kathy Kirby | Pre-Seed Round 1 | $500 | 48,000 | 0.60% |
| Lance French | Pre-Seed Round 1 | $500 | 48,000 | 0.60% |
| Dan Flanigan | Pre-Seed Round 2 | $500 | 48,000 | 0.60% |
| Benny Kenner | Pre-Seed Round 3 | $500 | 48,000 | 0.60% |
| Andrew Cirino | Pre-Seed Round 3 | $500 | 48,000 | 0.60% |
| Lucas Iwai | Former Dev — Equity | — | 240,242 | 2.99% |
| Matthew Mercer | CTO — Equity | — | 192,000 | 2.39% |
| Austin Davison | Designer — Equity | — | 96,000 | 1.20% |
| Takeshi Ishikawa | Full Stack Dev — Equity | — | 96,000 | 1.20% |
| Doug Froh | CMO — Equity | — | 96,000 | 1.20% |
| Dan Flanigan | Advisor — Equity | — | 48,000 | 0.60% |
| Dan Flanigan | Pre-Seed Round 4 | $500 | 48,000 | 0.60% |
| Dan Flanigan | Pre-Seed Round 5 | $500 | 48,000 | 0.60% |
| Dan Flanigan | Seed Round 5 | $500 | 48,000 | 0.60% |
| New Investors (Group) | Current Round | $234,500 | Shares not yet allocated | |
| TOTAL | $244,500 | 8,024,218 | 100% | |
⚠️ Note: Dan Flanigan appears across multiple rounds plus advisor equity. New Investors group capital has been received; share allocation pending.
Competitive Advantage
Roadmap
Beta Launch
NFT minting, initial seller onboarding, SmartShell escrow live on BASE.
Public Launch
Mobile app, Peacemaker system live, Pearl Points progression, marketing push.
Scale
Partnerships, international expansion prep, AI-powered listing tools, live selling.
Growth & Expansion
Multi-chain expansion, enterprise features, global reach. Target: 75K+ sellers by Year 4.
Team
Corporate Structure
Prishy8 LLC — Development company, holds 80% of Fisheez PBC (12M of 15M authorized shares)
Fisheez PBC — Delaware Public Benefit Corporation. The marketplace platform.
Fishlanthropy Foundation — 501(c)(3) nonprofit. 5% of platform fees go to the Foundation, which gives back to people in need. Platform users get Charity Votes to decide who receives funds — community-driven giving built into the marketplace.
Investors purchase shares in Prishy8 LLC, which holds the controlling stake in Fisheez PBC.
Join the Movement
Fisheez isn't just another marketplace — it's a platform that gives power back to the people who build it. We're looking for investors who believe commerce should be fair, transparent, and community-driven.
Contact Scott Directly